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SEO Rapper Teaches Us PageRank

Not sure if you have ever seen the SEO Rapper but he has certainly put a nice new flavor and spin on an industry which tends to be viewed at as a very technical area to be in. The SEO Rapper in this video really outlines a few key points. 1. Don’t buy links (Google [...]

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Improve PageRank With Marketing Not Science

You want to know why there is so much black hat and spam in the search marketing industry? Google’s PageRank is one of the major culprits to why there is so much junk in the search space. PageRank is a tool that Google invented in order to show your strength and power in the search [...]

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Not A Marketer? Don’t Try SEO

I’m not sure why but it still seems like many business owners who have some sort of a website feel that only a “programmer” can conduct search engine optimization and marketing efforts for them. Yes, the implementation of onsite SEO should be done by someone with some technical skill and background but that actual process [...]

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SEO Is Like Baking A Cake

This is the truth. Unless you are doing PPC you are going to have to take some time to really see amazing results unless you are a baker in Wyoming with virtually no online competition. Everything online is a building process that requires a variety of layers being executed each and every month. The search engines [...]

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How Do You Achieve The Cool Factor?

Depending on what industry you are in some of your audience is going to want that “cool factor” surrounding your business website. Some companies strive for that feel for a long time and never really achieve it others simply just get it right out of the gates. How do you achieve the cool factor online [...]

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The Marriage Of Twitter And Your Website

Matt Cutts likes to answer peoples questions which is great because there are lots of questions out there regarding the world of search marketing and certain “hot” efforts that might impact a website in a positive or negative manner. Everyone wants to have a successful website and often times certain industry theories make it into [...]

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There Is No Magic Pill To Marketing A Website

Creating a search engine marketing strategy for yourself or your client does not require a hair pulling session. You just have to really step into the shoes of your audience and really try to anticipate what they might be doing online.  I know that sounds easier said than done but it all comes down to [...]

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5 Ways To Tell You Failed To Evolve Online

People don’t mean to not evolve with the internet times it just sort of happens. The online marketing game can be very exhausting to keep up with sometimes. It is fast paced, always changing and with the new emerging technologies springing up almost every day how can some small business owners really keep up with [...]

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Don’t Focus On Just Rankings

I think one of the things that many business owners sometimes forget is that there is much more to marketing a business online than just search ranking in results. Sure organic rankings are the holy grail of SEO but what happens when you spend too much time focusing and obsessing over where your website ranks? [...]

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How To Explain SEO Over The Phone

To many website owners they still view SEO like it is some mystical voodoo that is supposed to propel you into riches once it starts working for your website. Lack of proper explanation is partially to blame for this and I think there are certain elements that need to be addressed when explaining what SEO [...]

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