Are you scratching your head on how you can achieve better results online with your video marketing skills? Online videos can be very powerful or they can be devastating to your business depending on how you produce and approach them. There are many ways you can achieve a nice looking professional video online without having to remortgage your home to do it.

Personality

Some of the best up and coming and established brands have a tremendous amount of personality and it shows in everything they do online. Business personality communicates to your audience that you are more than just a “business” and that you actually have a soul behind those office walls. Does your business have a great story? That story should be portrayed in your marketing efforts. Everyone likes to hear a good story especially if your business has grown from that story.

Example Of Good Personality In A Video: Neal Rodriguez

Neal Rodriguez is a social media expert that makes his rounds through the pages of the internet and he brings LOTS of personality to the table, so much personality that I would like to be his friend someday because I think we would get along. When you or your business can bring that much energy to the table that is where you start to build a significant following. If you notice his video doesn’t even have any fancy editing or special effects just him and a camera doing their thing.

Example Of Poor Personality In A Video: FAIL

This is an example of a video that simply takes up space in the search pages and will virtually never bring any branding or benefit to a business. This is a video that has absolutely no personality and is actually quite horrendous to watch. I am not trying to judge or be caddy but everything you do online is an extension of your business personality and if you do not think about that before you perform your own company marketing efforts you are going to find yourself looking pretty stale in the search results.